CAT 265 — Tourism Marketing I
BA BA Culture and Tourism · Kwame Nkrumah University of Science and Technology
This course takes students through the basic principles necessary to identify tourism market niches and segments and develop strategies to achieve strategic marketing goals. The course introduces students to the understanding of marketing mix in tourism. The study involves a critical look at the role of marketing in tourism organisations; the marketing concepts; marketing strategy; the marketing management process and the historical development of tourism.
- Credits
- 2
- Level
- Level 200
Other courses on this programme
- CAT 251 — Regional Tourism Resources
- CAT 252 — Tourism Resources of West Africa
- CAT 253 — Tourism and Recreation
- CAT 254 — Introduction to Tour Guiding
- CAT 255 — Sociology of Tourism
- CAT 256 — Contemporary African Art
- CAT 257 — Culture and Cultural Practices
- CAT 258 — Government and Politics in Ghana
- CAT 259 — Cultural Globalization
- CAT 260 — African Music Appreciation
- CAT 261 — Economics for the Service Sector
- CAT 262 — Economics of Tourism
Practising CAT 265 with Questora
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Start freeCourse details from Culture and Tourism - Department of Geography & Rural Development.