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CAT 266 — Tourism Marketing II
BA BA Culture and Tourism · Kwame Nkrumah University of Science and Technology
This course takes students through the basic principles necessary to achieve marketing objectives. The study involves the following topics: customer analysis; product development; Principal marketing tools in tourism, applying marketing in the tourism industry, services marketing; pricing; sales promotion; marketing and marketing research and international marketing.
- Credits
- 2
- Level
- Level 200
Other courses on this programme
- CAT 251 — Regional Tourism Resources
- CAT 252 — Tourism Resources of West Africa
- CAT 253 — Tourism and Recreation
- CAT 254 — Introduction to Tour Guiding
- CAT 255 — Sociology of Tourism
- CAT 256 — Contemporary African Art
- CAT 257 — Culture and Cultural Practices
- CAT 258 — Government and Politics in Ghana
- CAT 259 — Cultural Globalization
- CAT 260 — African Music Appreciation
- CAT 261 — Economics for the Service Sector
- CAT 262 — Economics of Tourism
Practising CAT 266 with Questora
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Start freeCourse details from Culture and Tourism - Department of Geography & Rural Development.