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INFS 325 — Public Relations

Information Studies · University of Ghana

Areas to be covered in this course includes the concept of Public Relations (PR), the role of PR in information management developing constituencies; Internal PR – Interpersonal relations, hierarchical relations, parallel relations, Staff/user relations, Impersonal Techniques, External PR – Communicating with the community: Publicity and Public Relations, Institutional Publicity/Creating public image, Organizational level publicity and Media and methods of publicity.

Credits
3
Level
Level 200
Semester
Semester Two

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Course details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).