Questora
INFS 424 — Marketing of Information Services
Information Studies · University of Ghana
The course includes philosophy of planning and planning strategies, the nature of marketing: Introduction to marketing concept, assessing needs and capabilities: the marketing and strategies audit, collecting and using appropriate data, product development and distribution, marketing communication: product publicity and promotion and evaluation
- Credits
- 3
- Level
- Level 300
- Semester
- Semester One
Other courses on this programme
- INFS 322 — Theory and Practice of Classification
- INFS 323 — Research Methods
- INFS 324 — Indexing and Abstracting
- INFS 326 — Collection Development
- INFS 327 — Information Services and User Studies
- INFS 328 — System Analysis and Design
- INFS 329 — Database Management
- INFS 332 — Introduction to Archives Administration
- INFS 422 — Information Storage and Retrieval
- INFS 432 — Organizational Information Systems
- INFS 111 — Information in Society
- INFS 112 — Introduction to Information Management
Practising INFS 424 with Questora
Upload your own slides, notes and past papers for INFS 424 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).