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SPAC 370 — SPORTS MANAGEMENT

African Studies · University of Ghana

This course is designed to provide students with an overview of the basic organizational, and business principles and structure of sport, fitness and leisure industries. Course Objective Students will acquire knowledge necessary to successfully manage any governmental/non-governmental sports institution. Course Content The evolution of Sport Management. Scope of Sports Management. Sports Marketing: Strategies and Tactics. Factors involved in Sports Marketing. Sponsorship of sports events. Strategic planning and management in sports. Planning, Funding and Managing sports events. Sports facility management. Leadership in sports organizations.

Credits
2
Level
Level 200
Semester
Semester Two

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Course details from University of Ghana Volume 3 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Sciences (2017).