CAT 458 — Strategy for International Markets
BA BA Culture and Tourism · Kwame Nkrumah University of Science and Technology
This course introduces students to the principles that guide the entry and performance in international markets. The course focuses on alternative international servicing strategies; selection of mode of international market entry; collaborative arrangements; international marketing strategies; positioning strategies; international promotion and marketing communication; information communication technologies (ICTs) and international marketing.
- Credits
- 2
- Level
- Level 400
Other courses on this programme
- CAT 451 — Tourism Impact Studies
- CAT 452 — Site Selection in Tourism
- CAT 453 — Tourism Development in Ghana
- CAT 454 — Tourist Destinations Management
- CAT 455 — Industrial Attachment
- CAT 456 — Bio-Tourism
- CAT 457 — History of African Traditional Systems
- CAT 459 — Eco-Tourism
- CAT 460 — Oral History of Africa
- CAT 461 — Environment, Culture and Location
- CAT 462 — Public Relations in Tourism
- CAT 463 — History of the African Diaspora
Practising CAT 458 with Questora
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Start freeCourse details from Culture and Tourism - Department of Geography & Rural Development.