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CAT 462 — Public Relations in Tourism
BA BA Culture and Tourism · Kwame Nkrumah University of Science and Technology
This course aims at introducing students to both the theory and practise of public relations issues that are relevant in the tourism industry. The study focuses on the nature of the tourism profession, its role in the society, its audiences; internal and external publics; PR research methods, PR communication and its use of the media; panic prevention; ethics of PR work; PR in action and PR writing – its form and style.
- Credits
- 2
- Level
- Level 400
Other courses on this programme
- CAT 451 — Tourism Impact Studies
- CAT 452 — Site Selection in Tourism
- CAT 453 — Tourism Development in Ghana
- CAT 454 — Tourist Destinations Management
- CAT 455 — Industrial Attachment
- CAT 456 — Bio-Tourism
- CAT 457 — History of African Traditional Systems
- CAT 458 — Strategy for International Markets
- CAT 459 — Eco-Tourism
- CAT 460 — Oral History of Africa
- CAT 461 — Environment, Culture and Location
- CAT 463 — History of the African Diaspora
Practising CAT 462 with Questora
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Start freeCourse details from Culture and Tourism - Department of Geography & Rural Development.