PESS 312 — Introduction to Sport Marketing
Physical Education and Sport Studies · University of Ghana
This course examines the role of marketing and sales in sport management and the operation of sport related businesses. It will also examine the basic marketing principles, procedures practices of operations in the sport industry. Topics include the nature of sport marketing; sport marketing mix; sport branding; market segmentation, targeting and positioning; electronic sport marketing and sport marketing and information systems.
- Credits
- 3
- Level
- Level 300
- Semester
- Semester Two
Other courses on this programme
- PESS 301 — Introduction to Sport Policy and Governance
- PESS 302 — Introduction to Sport Management and Administration
- PESS 303 — Sport and Society
- PESS 304 — Introduction to Facility and Event Management
- PESS 305 — Practice of Fitness Training
- PESS 306 — Practice of Hockey and Racquet Games.
- PESS 307 — Basic Care and Prevention of Sport Injuries
- PESS 308 — Introduction to Sport Law and Ethics
- PESS 309 — Basic Anatomy in Sport
- PESS 310 — Sport Industry Practicum II
- PESS 311 — Research Methods in Sport
- PESS 314 — Sport in the Global Marketplace
Practising PESS 312 with Questora
Upload your own slides, notes and past papers for PESS 312 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).