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PAHS 402 — Health Services Marketing

Public Administration and Health Services Management · University of Ghana

The Health Services Marketing course introduces essential marketing management knowledge and skills to students who may end up working in either public or private sectors of the health services. It examines the contemporary perspective of marketing and its relevance to fulfilling the missions of health service organisations.

Credits
3
Level
Level 400
Semester
Semester Two

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Course details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).