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AGRC 401 — Entrepreneurial Skills

Agriculture · University of Ghana

Definition of micro enterprise, Classification of micro enterprise. Importance and role of micro enterprise in the socio-economic development of a country. Entrepreneurship and rural livelihoods. Entrepreneurial Characteristics of successful Entrepreneurs. Entrepreneurship development process; opportunity recognition, information search, resource mobilisation, choice of enterprise size/location, launching of enterprises. Principles of innovation. Business Plan Development and implementation. Product selection and development. Enterprise development opportunities in Ghana; development of micro enterprises in storage/warehousing, transportation, value-added processing, packaging and labelling, sales and distribution, advertising, financing, manufacturing of tools and equipment, processing services, etc; industrial profiles of major agricultural commodities. Business defined; forms of business - proprietorship, partnership, co-operative societies, companies (Corporations); basic management principles: communication/public speaking; time management; Wining and maintaining customers; source of business finance; financial management tools.

Credits
3
Level
Level 400
Semester
Semester One

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Course details from University of Ghana Volume 3 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Sciences (2017).