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FAPH 426 — Marketing of Agricultural Produce, Food Laws and Legislation

Agriculture · University of Ghana

Introduction: Concepts and importance; Marketing evolution; Marketing systems; Market analysis; Theories of supply, demand and equilibrium pricing; Competition; Seasonal variation in supply; Marketing organizations and functions; Government policy; Product quality grading; Labelling, pricing and sales; Domestic and international markets; Marketing channels and international trade; GLOBAL GAP regulations; Introduction: Co-operative marketing strategies; Determination of import and export parity prices; Market efficiency; Legal aspects of marketing; Distribution and salesmanship: Food Standards, Laws and Legislation (definitions); Food standards, laws and legislation of local and international agencies e.g. GSB, WTO, SIAGLOBAL; Outreach programmes e.g. need for outreach programmes, use of appropriate extension tools to reach target groups (farmers, traders, processors, transporters, consumers, etc.).

Credits
3
Level
Level 200
Semester
Semester Two

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Course details from University of Ghana Volume 3 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Sciences (2017).