ECCM 302 — Customer Relationship Management
Marketing & Entrepreneurship · University of Ghana
As the business world increasingly shifts from a product focus to a customer focus, most organisations recognise that treating existing customers well is the best source of profitable and sustainable revenue growth. In the face of increasing competition, mature markets and the ever demanding customer, customer defection is now just a mouse click away. This course on customer relationship management introduces students to an enterprise wide approach to customer acquisition and management and focuses on topics such as the market-intelligent enterprise, customer loyalty tools, channel management, learning and knowledge as well as performance alignment.
- Credits
- 3
- Level
- Level 300
- Semester
- Semester Two
Other courses on this programme
- ECCM 301 — Customer Care Essentials
- ECCM 304 — Mobile Commerce and Marketing
- ECCM 306 — Introduction to E-Service Management
- ECCM 308 — Innovation and New Product Development
- MKTG 301 — Principles of Marketing
- MKTG 302 — Sales Management
- MKTG 303 — Introduction to Electronic Business
- MKTG 304 — Integrated Marketing Communications
- MKTG 305 — Consumer Behaviour
- MKTG 306 — Fundamentals of Entrepreneurship
- MKTG 308 — Retail Strategy
- ECCM 401 — Measuring Customer Satisfaction
Practising ECCM 302 with Questora
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).