ECCM 308 — Innovation and New Product Development
Marketing & Entrepreneurship · University of Ghana
The subject of innovation and new product development is often treated as a series of separate specialisations rather than as an integrated task. The main objective of this course is to bring together the areas of innovation and new products development and to keep a strong emphasis on innovation as a management process. As innovation continues to be at the forefront of economic and political debate, this course hopes to equip students with the requisite skills and knowledge in order to survive in the changing global competitive market place. The course covers areas like innovation management, managing innovation within firms and managing organisational knowledge.
- Credits
- 3
- Level
- Level 300
- Semester
- Semester Two
Other courses on this programme
- ECCM 301 — Customer Care Essentials
- ECCM 302 — Customer Relationship Management
- ECCM 304 — Mobile Commerce and Marketing
- ECCM 306 — Introduction to E-Service Management
- MKTG 301 — Principles of Marketing
- MKTG 302 — Sales Management
- MKTG 303 — Introduction to Electronic Business
- MKTG 304 — Integrated Marketing Communications
- MKTG 305 — Consumer Behaviour
- MKTG 306 — Fundamentals of Entrepreneurship
- MKTG 308 — Retail Strategy
- ECCM 401 — Measuring Customer Satisfaction
Practising ECCM 308 with Questora
Upload your own slides, notes and past papers for ECCM 308 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).