MKTG 306 — Fundamentals of Entrepreneurship
Marketing & Entrepreneurship · University of Ghana
The main objective of the course is that students should be able to apply their entrepreneurial and innovative skills in creating and managing their enterprises/organisations. Motivated individual students should also be capable of creating their own ventures. To achieve this, students will be offered the opportunity to acquire knowledge and understand concepts pertinent to entrepreneurship viz innovation, competitiveness of companies, micromacroeconomics and socio-economic development process, common research areas in the general field of entrepreneurship, enterprise development and management.
- Credits
- 3
- Level
- Level 300
- Semester
- Semester Two
Other courses on this programme
- ECCM 301 — Customer Care Essentials
- ECCM 302 — Customer Relationship Management
- ECCM 304 — Mobile Commerce and Marketing
- ECCM 306 — Introduction to E-Service Management
- ECCM 308 — Innovation and New Product Development
- MKTG 301 — Principles of Marketing
- MKTG 302 — Sales Management
- MKTG 303 — Introduction to Electronic Business
- MKTG 304 — Integrated Marketing Communications
- MKTG 305 — Consumer Behaviour
- MKTG 308 — Retail Strategy
- ECCM 401 — Measuring Customer Satisfaction
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).