MKTG 303 — Introduction to Electronic Business
Marketing & Entrepreneurship · University of Ghana
This course provides an overview of e-business with a focus on its implementation through the Internet in the context of today‘s competitive business environment. This course provides an in-depth and up-to-date analysis of the management issues that face business organizations as they embrace the Internet revolution. It also examines the e-business strategies being employed by firms in a range of different industry sectors.
- Credits
- 3
- Level
- Level 300
- Semester
- Semester One
Other courses on this programme
- ECCM 301 — Customer Care Essentials
- ECCM 302 — Customer Relationship Management
- ECCM 304 — Mobile Commerce and Marketing
- ECCM 306 — Introduction to E-Service Management
- ECCM 308 — Innovation and New Product Development
- MKTG 301 — Principles of Marketing
- MKTG 302 — Sales Management
- MKTG 304 — Integrated Marketing Communications
- MKTG 305 — Consumer Behaviour
- MKTG 306 — Fundamentals of Entrepreneurship
- MKTG 308 — Retail Strategy
- ECCM 401 — Measuring Customer Satisfaction
Practising MKTG 303 with Questora
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).