ECCM 401 — Measuring Customer Satisfaction
Marketing & Entrepreneurship · University of Ghana
Customer satisfaction may be described as the customer‘s perception that his or her expectations have been met or surpassed. This must be constantly assessed and measured to reveal any pitfalls in service delivery and to enable businesses respond immediately with the most appropriate corrective measures. This involves companies finding out what the customers want and using that information to reduce the kinds of products and services that will keep them coming back. This course is an introduction to the various modes of measuring customer satisfaction and the various instruments that could be employed to achieve it.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester One
Other courses on this programme
- ECCM 402 — Trust Building and Negotiation Skills
- ECCM 403 — Key Account Management
- ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 401 — Marketing Research
- MKTG 402 — Tourism Marketing
- MKTG 403 — Electronic Marketing Essentials
- MKTG 404 — International Marketing
- MKTG 405 — Fundamentals of Social Marketing
- MKTG 406 — Services Marketing
- MKTG 407 — Marketing Management
Practising ECCM 401 with Questora
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).