Questora
MKTG 407 — Marketing Management
Marketing & Entrepreneurship · University of Ghana
The course presents marketing from a strong strategic perspective. Thus, it integrates the tools of marketing into a unified strategy that delivers value to customers to ensure sustainable competitive advantage. Key issues considered include the marketing environment, the marketing value mix variables, strategic marketing planning, strategy implementation, its evaluation and control.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester One
Other courses on this programme
- ECCM 401 — Measuring Customer Satisfaction
- ECCM 402 — Trust Building and Negotiation Skills
- ECCM 403 — Key Account Management
- ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 401 — Marketing Research
- MKTG 402 — Tourism Marketing
- MKTG 403 — Electronic Marketing Essentials
- MKTG 404 — International Marketing
- MKTG 405 — Fundamentals of Social Marketing
- MKTG 406 — Services Marketing
Practising MKTG 407 with Questora
Upload your own slides, notes and past papers for MKTG 407 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).