MKTG 405 — Fundamentals of Social Marketing
Marketing & Entrepreneurship · University of Ghana
The focus of this course is on community relations, public education and social marketing. Students explore, analyze and apply concepts such as community assessment and empowerment, visioning and educational principles and strategies. Students will also analyse the various components of the mass media, ownership and its effects on content. In addition, through shared experiences, group work and critiquing of actual social marketing educational and public relations programmes, students develop commendable capacity for social marketing application.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester One
Other courses on this programme
- ECCM 401 — Measuring Customer Satisfaction
- ECCM 402 — Trust Building and Negotiation Skills
- ECCM 403 — Key Account Management
- ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 401 — Marketing Research
- MKTG 402 — Tourism Marketing
- MKTG 403 — Electronic Marketing Essentials
- MKTG 404 — International Marketing
- MKTG 406 — Services Marketing
- MKTG 407 — Marketing Management
Practising MKTG 405 with Questora
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).