ECCM 402 — Trust Building and Negotiation Skills
Marketing & Entrepreneurship · University of Ghana
Low trust causes friction amongst internal customers of every organisation and also between an organisation and its external customer audiences. Low trust slows down decisions, communication and organisational relationships. High trust helps to foster brand loyalty, organisational commitment and organisational profitability. This course on trust building and negotiation skills exposes students to topics like building organisational trust, trust building behaviours, organisational credibility, organisational conflict management, market trust and societal trust.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester Two
Other courses on this programme
- ECCM 401 — Measuring Customer Satisfaction
- ECCM 403 — Key Account Management
- ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 401 — Marketing Research
- MKTG 402 — Tourism Marketing
- MKTG 403 — Electronic Marketing Essentials
- MKTG 404 — International Marketing
- MKTG 405 — Fundamentals of Social Marketing
- MKTG 406 — Services Marketing
- MKTG 407 — Marketing Management
Practising ECCM 402 with Questora
Upload your own slides, notes and past papers for ECCM 402 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).