ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
Marketing & Entrepreneurship · University of Ghana
Corporate Social Responsibility (CSR) has become a global phenomenon that makes use of innovative approaches for solving social, environmental and economic problems with the aim to increase the benefits for society in general, and for the stakeholders of organisations in particular. There are many organisations that have not yet undertaken initiatives related to CSR. This is due to the lack of knowledge about this corporative ―philosophy‖ and this course on CSR and sustainability marketing is positioned to fill this gap. This course conceptualizes CSR as covering issues like social marketing, corporate philanthropy, sustainable business practices, employee health and safety, employee training and remuneration, product quality, customer complaints/satisfaction, and charitable donations and activities. Students will write a CSR case study at the end of the course.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester Two
Other courses on this programme
- ECCM 401 — Measuring Customer Satisfaction
- ECCM 402 — Trust Building and Negotiation Skills
- ECCM 403 — Key Account Management
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 401 — Marketing Research
- MKTG 402 — Tourism Marketing
- MKTG 403 — Electronic Marketing Essentials
- MKTG 404 — International Marketing
- MKTG 405 — Fundamentals of Social Marketing
- MKTG 406 — Services Marketing
- MKTG 407 — Marketing Management
Practising ECCM 404 with Questora
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).