MKTG 401 — Marketing Research
Marketing & Entrepreneurship · University of Ghana
The course equips students with tools for conducting consumer-based research, with the objective of identifying needs, wants and preferences for effective marketing strategy formulation and customer satisfaction. This course focuses on an in-depth appreciation of the nature and scope of marketing research. It exposes students to the framework and processes of conducting an effective marketing research assignment and critically important techniques like questionnaire design, sampling, data collection and analysis using various statistical techniques.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester One
Other courses on this programme
- ECCM 401 — Measuring Customer Satisfaction
- ECCM 402 — Trust Building and Negotiation Skills
- ECCM 403 — Key Account Management
- ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 402 — Tourism Marketing
- MKTG 403 — Electronic Marketing Essentials
- MKTG 404 — International Marketing
- MKTG 405 — Fundamentals of Social Marketing
- MKTG 406 — Services Marketing
- MKTG 407 — Marketing Management
Practising MKTG 401 with Questora
Upload your own slides, notes and past papers for MKTG 401 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).