MKTG 403 — Electronic Marketing Essentials
Marketing & Entrepreneurship · University of Ghana
This course investigates all aspects of electronic marketing with a focus on its implementation through the Internet and the World Wide Web. Particular attention is paid to the use of the Internet to transform inter and intra-organisational transactions and processes, with a focus on marketing. As such, topics such as electronic trade, electronic channelling, electronic sales, electronic distribution, electronic marketplaces and web communications are some of the topics covered in this course.
- Credits
- 3
- Level
- Level 400
- Semester
- Semester One
Other courses on this programme
- ECCM 401 — Measuring Customer Satisfaction
- ECCM 402 — Trust Building and Negotiation Skills
- ECCM 403 — Key Account Management
- ECCM 404 — Corporate Social Responsibility and Sustainability Marketing
- ECCM 405 — Public Sector Marketing Management
- ECCM 406 — Service Management and Recovery
- MKTG 401 — Marketing Research
- MKTG 402 — Tourism Marketing
- MKTG 404 — International Marketing
- MKTG 405 — Fundamentals of Social Marketing
- MKTG 406 — Services Marketing
- MKTG 407 — Marketing Management
Practising MKTG 403 with Questora
Upload your own slides, notes and past papers for MKTG 403 and Questora builds mock exams, practice questions and a revision plan from them.
Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).