ECCM 304 — Mobile Commerce and Marketing
Marketing & Entrepreneurship · University of Ghana
We have entered the ―all mobile era‘‘. In Ghana, the leading telecommunication provider, MTN boasts of 8 million subscribers (NCA, 2009) and mobile phones have become much more than entertainment handsets. Mobile phone owners expect a high-end customer experience with current 3G handsets featuring high resolution colour displays, audio and video content streaming and Internet access at broadband speeds. These rich communication environments are encouraging and facilitating the development of business and marketing applications for mobile phones. This course on Mobile Marketing focuses on how marketing is now being conducted via mobile phones in an increasingly wireless world. Topics to be covered in the course include mobile revenue generating services; value added services; SMS marketing and promotions; mobile retailing; mobile commerce; mobile spam and various ways by which the mobile phone improves the value chain activities of profit and not-for-profit organisations.
- Credits
- 3
- Level
- Level 300
- Semester
- Semester Two
Other courses on this programme
- ECCM 301 — Customer Care Essentials
- ECCM 302 — Customer Relationship Management
- ECCM 306 — Introduction to E-Service Management
- ECCM 308 — Innovation and New Product Development
- MKTG 301 — Principles of Marketing
- MKTG 302 — Sales Management
- MKTG 303 — Introduction to Electronic Business
- MKTG 304 — Integrated Marketing Communications
- MKTG 305 — Consumer Behaviour
- MKTG 306 — Fundamentals of Entrepreneurship
- MKTG 308 — Retail Strategy
- ECCM 401 — Measuring Customer Satisfaction
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Start freeCourse details from University of Ghana Volume 2 Handbook for the Bachelor's Degree: Course Descriptions for Programmes in the Humanities (2017).